The network was founded by Brands2Life and Horn Group with the support of agencies around the world with whom they have worked successfully on client programmes and projects - in some case for many years. Oriella partners exist in major and secondary markets throughout the Americas, Europe and Asia/Pacific.
Many companies recognize the benefits of working with the best local agencies and prefer not to be tied to the limitations of a multi-national firm. But local boutique agencies often have difficulty scaling to provide clients a common standard of service and results on a multi-national basis. The Oriella PR Network was built to preserve the agile and responsive trademarks of boutique agencies while still providing the infrastructure of a larger network when the need arises.