Not all our clients have headline-grabbing company or product news every week so that’s where our rapid response approach comes in to drive a sustained brand profile. We track the news agenda really closely so that we can create and anticipate stories that will put our clients on the front pages and centre-stage on the web.
We work with clients to think through the stories and themes they would like to be aligned with and create angles and vehicles that will cut it with the right journalists. Then speed and contacts are of the essence when the opportunity arises.
Rapid response is an area on which Brands2Life has built its name. Several of our campaigns for consumer and business brands have won industry awards.