The introduction of a new company, brand, product or service needs to deliver maximum impact to all audiences, especially the media and, increasingly, bloggers.
We organise launches of all shapes and sizes every week of the year. Last year, we pulled together one of the UK’s biggest consumer product launches at just two weeks’ notice and generated over 600 pieces of coverage. Most product launches have multiple elements from the pre-launch whisper placements in the blogosphere through the ‘first-looks’ to the commercial launch and reviews. We have proven experience of taking products through the entire product launch cycle.
Some campaigns don’t have a strong news hook and that’s where our creativity really comes into play. We work with the client to create a barn-storming idea that cuts through the noise and puts the client message in front of audiences it needs to reach.
On the corporate side we regularly launch companies into the European market. Our corporate messaging expertise ensures companies have a compelling message when they come to market. We also help companies to generate their collateral and build their websites as well as communicating their story to media, influencers and bloggers.