A demonstrable commitment to monthly, tangible results has always been one of our differentiators.
With our own proprietary spreadsheet tool, we measure and evaluate reach, favourability, coverage quality and message penetration. In many cases this is supplemented by partnerships with proven third party media measurement companies. This enables us to assess campaign effectiveness and plan based what has actually happened.
On-line and social media measurement is now a key part of our overall evaluation approach. We use both free tools and more sophisticated brand measurement tools such as YourWebBrand that enable detailed multi-language, multi-format on-line and social media coverage to be tracked over time.
Wherever possible we encourage clients to run qualitative and quantitative third party brand research with customers to set a benchmark for awareness and favourability that can be tracked over time.