Virtually every campaign we run today has a digital and/or social media element and several are entirely social media based. Therefore, rather than create a specific digital division, we are continually training all our consultants to advise on and implement on-line programmes.
A team of in-house digital and social media experts provide specialist support to our consultants. This expertise includes: video and audio, web and collateral development, blogger and social media relations and SEO/SEM.
Digital and social media present huge challenges and opportunities to communicators. But the same key questions still apply…
Our key services include:
Strategy and planning
Using a combination of workshops and research, we help clients audit their brand’s performance in the blogosphere and the key influencers they need to reach.
We help them think through those aspects of their marketing and communications that could be replaced and/or enhanced through the application of digital and social media channels and techniques. We also help them think through how their corporate identity and tone-of-voice needs to change as they take their brand on-line.
Audience segmentation
There are a trillion voices out there – how do you pick out the blogs and tweets you need to track and the ones you need to engage with?
We combine the use of the latest search, aggregation and ranking tools with the expertise of our consu
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