CASE STUDY - WHAT DOES YOUR NETREP SAY ABOUT YOU?

Viadeo is an online business contact network with over a million members across Europe. Members use Viadeo to create a professional on-line profile of themselves and to connect with business partners, find jobs and employees. Despite being very well known in mainland Europe, at the beginning of 2007 Viadeo had only a handful of UK customers and zero UK brand awareness. Brands2Life was asked to create a campaign to generate a media buzz around its UK launch and encourage UK professionals to become members.

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SPEAKER BUREAU CASE STUDY - 3i - ENTERING NEW SECTORS THROUGH CONFERENCE SPEAKING

Brands2Life first began working with 3i in 2001 placing its top executives at the most important events throughout Europe and the US for its Venture Capital Global Technology Practice, made up of four different pillars: Communications, Electronics and Semiconductors, Healthcare and Software & Information Technology. 

Brands2Life was tasked with demonstrating 3i’s understanding and commitment to these key industry sectors by finding and securing top level, free speaking opportunities.   3i, while having a strong history and reputation in the investment community, needed visibility and awareness outside this arena in order to source potential investment opportunities.  In an industry that relies heavily on networking, 3i realised the value of these conferences for the potential to meet face-to-face with prospects.

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CASE STUDY - SUNGARD - INFORMATION AVAILABILITY: FROM DARKNESS INTO THE LIGHT

The pioneer and leader in the Information Availability and disaster recovery industry since 1978, SunGard Availability Services has developed an impeccable reputation worldwide as ‘the’ company to be with when disaster strikes’.  To develop further its position as the global leader SunGard has made multi-million pound investments in its communications network and data centre space to offer businesses a service that enables to them to keep their business AND systems up-and-running come what may. 

SunGard realised it needed to develop the media agenda on Information Availability and its better known ancestors of disaster recovery and business continuity to achieve its business goals, so it appointed Brands2Life in the UK to get the concept of Information Availability – keeping an organisations’ people  and information continuously connected – infiltrating the business consciousness.

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SPEAKER BUREAU CASE STUDY - CISCO EMEA - GOING VERTICAL: GETTING THE MESSAGE TO END-USERS THROUGH A STRATEGIC SPEAKING CAMPAIGN

The primary challenge for any vendor or service provider in launching a conference speaking campaign is avoiding sponsorship in order to secure a speaking platform. It was no different for Cisco when it contacted Brands2Life in late 2004 because it wanted to reach new audiences to promote the use of its IP technology. This included the key vertical market sectors of retail, financial services, transport and hospitality. Cisco realised the potential of conference speaking to reach this target audience and provided the brief to secure eight speaking opportunities within a tight eight-month time frame.

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case study (PDF)

INFORMA TELECOMS & MEDIA: “ENGAGING THE EIGHT PER CENT”

The ‘Engaging the eight per cent’ PR campaign was designed to put Informa Telecoms & Media rapidly on the map as one of the world’s most authoritative sources of business intelligence about the mobile and media industries. Running from May-Dec 2005, the campaign focused on the most influential media outlets for senior business decision makers. It generated exceptional international and broadcast coverage which raised Informa’s profile and directly impacted its bottom line, including increasing the sales of its flagship report by 1000%.

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DEVELOPING A UK VOICE FOR CISCO

Cisco is one of the technology industry's biggest brands and is seen as a bellwether for the sector. However, the company wanted to drive greater awareness in the UK, especially in the national newspapers, around its vision and strategy (especially its advanced technology offerings such as Unified Communications and security), so it was seen as an innovative company changing the way we live, work, play and learn, and not just a provider of networking technology such as routers and switches.

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KALIDO – BUILDING AN ENTERPRISE SOFTWARE LEADER

The enterprise software marketplace is crowded with giants such as Oracle and SAP.  Building the profile of a young company with a revolutionary new product is hard and requires highly pro-active, creative PR campaigns. Brands2Life has had a relationship with Kalido, a leading provider of enterprise data warehousing and master data management software, since 1998 and has handled its global and UK PR since 2002. The Kalido PR campaign has been nominated for many prizes and won the 2003 LACP Magellan Prize for Best Business Campaign.

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RS HEROES COMPONENTS - HEROES AT WORK

What is the best way to reach the blue-collar worker with anti-social work patterns - electricians, mechanics, and repair engineers – with a message that they need a company such as RS Components to give them the tools to do their job effectively?  Rather than a conventional business-to-business PR tactic Brands2Life devised an alternative, consumer-oriented, regionally-led campaign which resonated with this group more than advertising and direct marketing elements. This campaign won the 2005 PR Week Business PR Campaign Award.

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