Brands2Life: From sushi to sauerkraut
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International

The Oriella Network
Global Communications Agency Alliance

www.oriellaprnetwork.com

The Oriella Network is an alliance of communications agencies in 20 countries around the world.  This partnership of independent agencies was built upon a set of global best practices and close working relationships not offered by other networks of its kind.  The network was founded by Brands2Life and Horn Group with the support of agencies around the world with whom they have worked successfully on client projects.

Many technology companies recognize the benefits of working with the best local agencies and prefer not to be tied to the limitations of a multi-national firm.  Each Oriella Network partner is known as the best independent agency in their market; and like-minded cultures and a set of common best practices binds the partners.  The network’s best practices address streamlined global coordination, campaign planning, results measurement and account management.  Membership is non-exclusive and Oriella Network agencies may work with others around the world.

The Oriella Network has a direct presence in the following countries:

Australia Germany Singapore
Benelux India Spain
Brazil Italy Sweden
Canada Japan Taiwan
China Malaysia United Kingdom
France Mexico United States

The core services provided by the network are listed to the right.

 

Agency start-up
  • Client Needs Analysis
  • Search and selection
  • Credentials Check
  • Pitch Process and templates
Outsourced PR network management
  • Agency co-ordination and reporting
  • Campaign and product launch toolkits
  • ‘Network health’ monitoring and quality control
  • Measurement and evaluation
Strategic services
  • Agency summit management
  • Ideas Factory - themes and tactics
  • Major event co-ordination
  • International media outreach
  • Speaker bureau
  • Influencer relations
  • Sponsorship management and exploitation

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