A summer internship at Brands2Life
Two of our 2016 interns, Kitty and Alex, reveal what an internship at Brands2Life involves and discuss their highlights and learnings from their first experiences in the world of PR and Digital.
Rewind 365 days and…
…we, much like you probably are now, were frantically worrying about money, studying, internships, interviews and everything in-between. How were we ever going to take that first step into our careers?
But suddenly there we were, catapulted into our very first ‘real’ world job and surrounded by the fast-moving world of communications – it was a far-cry from the usual intern stereotype of coffee runs, photocopying and boring office tasks. The transition from students to fresh new interns was a little perplexing, particularly as this was the first time we’d dipped our toes into the PR industry. However, we were immediately greeted with warm welcomes and friendly smiles as we were introduced to our new team. From day one we hit the ground running, completing our three-month internship as an integral part of Brands2Life.
Learning the ropes
So, what does a PR internship involve? We were creating media lists and picking up the phone to speak with journalists about the exciting projects our clients were working on – like a giant-sized Virgin Media armchair which travelled around the UK to promote bigger and better entertainment. The thrill of seeing that first piece of coverage that you had pitched in the news is a feeling that never leaves you. The client work has been varied to say the least. We’ve worked everything from a mixed martial arts photoshoot with exploding watermelons for Nikon to handing out samples of Capri-Sun to families at The Color Run.
Whilst doing all of this we also had the chance to get our creative juices flowing as we joined in on brainstorming sessions where ‘no idea is a bad idea’. We spent time in production getting involved in a large amount of project management, whilst also learning how visual assets are created by graphic designers and videographers. Luckily, our internship coincided with the launch of Brands2Life’s new website which provided an incredible insight into website creation and search engine optimisation.
Working in social media opened us up to a whole different side of the digital landscape. We created social content for an array of clients, writing about stunning architecture one day and searching for GIF’s the next (prepare for the funny looks you may get from people walking past your computer screen). Monitoring clients’ social channels and proactively looking out for opportunities to join conversations became a regular occurrence – all whilst adjusting our tone for different target audiences (often in under 140 characters!).
However, the work – as important as it is – was just one part of a whole picture. If you were to ask us what our favourite thing about Brands2Life was, there’s no doubt that we would both say the people. The company culture is an absolute dream – we’ve competed in a companywide sports day dressed in corkscrew hats and sporting inflatable kangaroos and taken part in a treasure hunt on London’s South Bank. We took part in various training sessions, from becoming a ‘creative ninja’ to learning how to network. Did you know that by asking ‘What would Justin Bieber do?’, you can create a whole creative campaign for a dashcam?
If you are looking for a creative summer internship in public relations, you won’t find better than Brands2Life. Regardless of your educational background or chosen subjects (we studied Journalism and Psychology) you will be considered, and it will be the best possible step in to your career. With its warm and friendly environment, interning here has been an experience we’ll never forget and has kick-started our career in ways we could never have imagined.
Here’s to many more days dressing up as human sized Capri-Sun bottles and microwaving watermelons.
Kitty and Alex in our Digital & Social team.