Intuit_quickbooks

Intuit: #AccountsDone

CHALLENGE

Intuit charged us with raising awareness with the self-employed market to win new Small & Medium Businesses (SMBs) customers investing in accounting software for the first time. We needed to develop one unifying storyline with a clear narrative that would resonate with accountants, SMBs and the self-employed and deliver a real return on investment.

APPROACH

We focused on one defining benefit enabled by QuickBooks – QuickBooks gets your Accounts Done. Our integrated campaign needed to be told across several media platforms so we ran the #AccountsDone umbrella storyline through social, digital, TV, press and outdoor to reach our target audiences and deliver ROI for Intuit. We also delivered the agency’s first ever TV advertising creative, running across all mainstream UK TV channels, and national radio.

IMPACT

#AccountsDone has been QuickBooks most successful campaign ever in the UK, delivering sales numbers previously unheard of with PRWeek citing Brands2Life as “leading the way” and “eating adlands lunch”. The campaign also delivered 20 items of national coverage to date and has been nominated for a B2B Marketing Award for Best SME Targeted Campaign.

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