Checkmarx checks in with Brands2Life to expand in the UK
London, 12 April 2021 – Checkmarx, the global leader in software security solutions for developers and IT operations (DevOps), has appointed Brands2Life as its agency partner following a competitive pitch process in the UK.
Checkmarx delivers an innovative portfolio of application security testing (AST) solutions that enables software developers to secure proprietary code, open source libraries, and critical infrastructure for both traditional and cloud-native applications all via a single platform. Brands2Life will work to expand Checkmarx’s footprint in the UK by accelerating its media relations strategy and driving recognition of the company’s expertise in application security (AppSec) and DevOps.
Cameron Martin, Public Relations Manager at Checkmarx, comments: “From the beginning of our search, Brands2Life stood out with its ability to blend creativity with a deep understanding of the intricacies of our industry. With extensive media relationships and a unique approach to integrated marketing, I have every confidence that they will deliver a highly strategic programme that will enable us to tell the Checkmarx story to as wide an audience as possible and drive immediate results.”
“The past year shone a spotlight on our reliance on technology, and we’ve been at the centre of helping tech brands tell powerful stories about they’re driving seismic changes in how we work and live,” adds Fiona Goldsworthy, Deputy MD, Business & Technology at Brands2Life. “We are thrilled to work with Checkmarx, whose products, people and expertise empower software developers to write code more quickly and securely, maintaining the tech we all depend upon. We can’t wait to get to work to bring Checkmarx’s exciting proposition to life in the UK, using our Better Stories, Bigger Impact approach.”
Checkmarx joins Brands2Life’s large and growing security portfolio, alongside CyberArk, Darktrace, Thales and others.