Armand David, Joint Managing Director, Business

Armand David

Managing Director Applied Innovation and Head of Client Experience

I joined Brands2Life in 2004 as a graduate, looking for a career that would tickle both the creative and analytical sides of my brain. Today I help companies transform their marketing programmes to deliver bigger impact from their PR, marketing and social media efforts, in the UK and worldwide.

My client experience hat sees me working to discover, deploy and systematise innovation in our operations, and help roll out new pan-agency services. It’s a fun and ongoing challenge as we evolve the business to meet the needs of clients who see the boundaries between marketing disciplines fading with each passing day.

My sector experience spans consumer technology, enterprise IT, health technology, aerospace and the industrial sector and I’m equally curious about all of them. Recent campaigns have seen me campaign to save the NHS in the UK, alongside global campaigns to drive more efficient power generation and deliver secure connected living experiences.

I lead the Applied Innovation team here, and take great pleasure in helping a team of remarkable people achieve their potential.