Gemalto: Employee engagement through social competition

Gemalto: Employee engagement through social competition

For two years, a Brands2Life tool has been the hub of a Gemalto employee engagement campaign. The goal: to get staff interested in the broader activity of the 13,000 employee global security company, and amplify its social content.

The tool, a bespoke link-shortener similar to Bit.ly, tracks how effective employees are at driving engagement in the social content they are sharing. The best social sharers won a range of prizes.

In the two years of successive competitions, there have been 200,000 clicks with hundreds of engaged employees in dozens of locations, and it continues to prove effective through its 2015/2016 run.