Heartflow: Driving awareness and demand

CHALLENGE

HeartFlow is a revolutionary technology that helps cardiologists diagnose and develop treatment plans for coronary heart disease (CHD) – one of the leading causes of death in the UK. It uses deep-learning (a form of Artificial Intelligence, or AI) and trained analysts to create a 3D, digital model of a patient’s coronary arteries, and solves millions of complex equations to determine the impact of potential blockages on blood flow. Our brief is to promote the technology to relevant audiences, including cardiologists and radiologists.

APPROACH

The HeartFlow Analysis could save the NHS £9.1 million annually, with a proven track record of helping to significantly reduce waiting times in hospitals. Bringing this reality to life, we work with a group of leading cardiologists in NHS hospitals to demonstrate the impact that the innovative technology has on their wards, and their ability to provide a more precise diagnosis for CHD. We established a nimble press office, working with national and medical trade publications, to produce thought leadership articles and spotlight the professionals using the technology. To complement this, we offer carefully selected media interview time with HeartFlow’s executives to discuss how AI and deep learning can help to fight CHD, and how the UK’s med-tech ecosystem helps to make the country’s healthcare world-leading.

IMPACT

We have secured a range of high-impact coverage. From live interviews on BBC World News and Sky News, front page pieces on The Times and Guardian, full page spreads in the Express, to local hospital profiles and thought leadership in key trade publications such as RadMag and Med-Tech Innovation. Working with the NHS press office, HeartFlow’s announcement about a funding mandate secured more than 300 pieces of coverage. Our work with key HeartFlow stakeholders, including cardiologists and radiographers, to create content on their behalf, has helped boost engagement with key medical audiences.

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