Onfido: driving national relationships for a British AI success story
As Onfido approached its 2020 funding round, it wanted to partner with a UK agency with strong earned media relations that would be able to raise awareness of the substantial investment and the potential of digital ID verification to cement its positioning as a leading global provider.
With just a week until the funding announcement, Brands2Life forensically mapped media targets focused on technology investment, artificial intelligence and security to develop a list of top tier targets to offer embargoed interviews ahead of full media launch. Following the launch of the funding announcement, the scope of the campaign expanded towards raising awareness for different use cases for digital ID verification post-COVID lockdown. Brands2Life conducted highly targeted media relations to secure interviews for the CEO with top tier media to raise awareness of the potential of Immunity Passports.
The initial project was extended after over 90 pieces of coverage were secured within just the first two months, of which 38 were in national and business media titles, including the Financial Times, the Guardian, The Times, nine unique pieces in Business Insider and the same number in The Telegraph. Brands2Life also secured 19 interviews for its CEO and co-founder, Husayn Kassai. These interviews established a number of new media relationships for Onfido that have since covered further corporate announcements, including a standout piece in The Telegraph on the successful FCA Sandbox that Onfido completed for a reusable digital identity solution.