Rentokil: Pestaurant 2014
To make Pestaurant 2014 bigger, better and buggier than ever before, we invited former Great British Bake Off contestants to create and bake a bespoke recipe containing edible insects. The contestants were filmed creating their dishes, posted on YouTube and seeded with key media to create buzz and encourage the public to vote for their favourite by either liking the video or tweeting a hashtag.
The winning dish – Early Bird Breakfast Pie, created by Ruth Clemens – was served at the London Pestaurant event to over 3,000 hungry visitors. The campaign generated 64 articles (including eight pieces in national media) reaching 791 million, and 7.3 million impressions via 1,224 mentions on Twitter by 595 unique users.