Following the news that WhatsApp would enforce end-to-end encryption for all of its users, Brands2life worked with client F5 Networks’ security expert to distribute comment to the media around the implications of the news.
Shared within hours of the announcement, the news was picked up by 15 different media outlets, 3 of which were in national newspapers and 2 thought leadership articles.
As a result, F5’s security expert Gary Newe was asked to appear on Sky News Tonight and featured as the only expert in the segment on WhatsApp’s encryption.
The launch of the Smart Home at the flagship Oxford Street store in April.
To launch the largest dedicated retail department of smart home products in the UK, we worked with buyers to identify an 81% increase in sales of smart technology at John Lewis over the past 4 years.
33 media attended a media breakfast in the new department and experienced demonstrations of the new tech including the Samsung Family Hub smart fridge.