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Appletiser: Alchemy

In order to celebrate Appletiser’s 50th birthday, we teamed up with Duck & Waffle’s @The_Cocktailguy as our Appletiser Alchemist and held an exclusive alchemy event at Ascot – where Appletiser is the official soft drink sponsor.

As a result of the activity, we’ve achieved 158 user generated posts on social media, including Twitter, Facebook, Instagram and Snapchat, with a total social following of nearly 99k, and a potential reach of over 1.7m. We’ve also had 11 blog posts with an average domain authority of 29, and two YouTube videos with over two thousand views so far

When not if: preparing for your next data security breach
F5 Networks: Becoming a thought leader in cyber security

Following the news that WhatsApp would enforce end-to-end encryption for all of its users, Brands2life worked with client F5 Networks’ security expert to distribute comment to the media around the implications of the news.

Shared within hours of the announcement, the news was picked up by 15 different media outlets, 3 of which were in national newspapers and 2 thought leadership articles.

As a result, F5’s security expert Gary Newe was asked to appear on Sky News Tonight and featured as the only expert in the segment on WhatsApp’s encryption.

Brands2Life leads the way at the EMEA In2 SABRE Awards with three wins
Key observations from the world of film and TV for brand storytelling
John Lewis: Launch of the Smart Home

The launch of the Smart Home at the flagship Oxford Street store in April.

To launch the largest dedicated retail department of smart home products in the UK, we worked with buyers to identify an 81% increase in sales of smart technology at John Lewis over the past 4 years.

33 media attended a media breakfast in the new department and experienced demonstrations of the new tech including the Samsung Family Hub smart fridge.

A full page feature was secured in the Daily Mail and Mail Online on launch and over 35 further articles generated including CNN, Daily Express and Forbes.

#UKDigiStrategy – Hear from the UK’s leading tech influencers