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Match: Datemaster Bus – Transport for Lovin’

We teamed up with Match to launch a unique service giving London’s singles the chance to combine their morning commute with the opportunity to meet new people. For a series of mornings in August, we ran the free ‘Datemaster’ Bus service from single hotspots in Zone 2 into central London with a redesigned Routemaster bus.

Promoted via listings, features and research revealing how people feel about public displays of affection on public transport, the bus was a real talking point.

To ensure the Datemaster bus worked for social we also teamed up with a number of influencers – with an interiors blogger styling the bus, a food blogger designing a breakfast smoothie to be served on board and a fashion blogger taking one of the singles for a pre date styling session.

ITV London hopped on board and ran a feature from the bus to close their 6 o clock news on our first day with journalists from London Live, City AM and Red also boarding.

The campaign secured over 40 pieces of coverage including Metro, Evening Standard, Daily Mirror, Daily Star, InStyle, Heart FM and Yahoo.

Gemalto: social influencers discuss the future of connected living

Gemalto wanted to drive interest around Mobile World Congress, joining the conversation on how connected technology is shaping our lives.

Our campaign, based on a piece of global youth research, predicted the future of the connected world in 2025. It launched via Gemalto’s blog, supported by social advertising, and peaked in a 90 minute online CrowdChat attended by over 50 people, including 10 high-authority social influencers. The chat had a potential reach of over 2.4m people, and 413 posts.

Some great discussion follows through to Mobile World Congress, where influencers will give their six second video predictions for the future.

Gemalto continues to activate the campaign via traditional marketing and PR channels for further impact.

Brands2Life Picks Up Four Nominations at the Masters of Marketing Awards
Groupon: World’s Healthiest Burger

We teamed up with Groupon to create a mouth-watering campaign to boost excitement around it’s Sensational Summer above the line creative.

Tapping into the ever-growing trend for healthy living and clean eating, we teamed up with Frame Yoga instructor and nutritionist Libby Limon to create the world’s healthiest burger, ‘The Nutri-burger’.

A modern twist on a fast food classic, the vegetarian burger, sweet potato fries and shake included 21 of the top 100 antioxidant superfoods, and provided over 100 per cent of the recommended daily allowance of fibre, vitamin A, vitamin C and iodine.

The campaign was a hit with the media and Groupon’s customers alike. Securing of 40 pieces of coverage with hits in the Sun x2, Sun Online, Mail Online, Express Online, Glamour and Huffington Post, and over 2,000 customers entering the deal to win a taste of the burger.

Brands2Life Celebrates Another Award Nomination this Week at the DADI Awards
Gemalto: Africa Lead Gen Social Campaign

Our e-ID social advertising campaign targeted government employees in Africa and the Middle East. We created twelve Twitter advertising cards, six visuals and twelve pieces of copy, generating 420,332 impressions, 74 retweets, 231 likes, an engagement rate of 0.9% and 13 qualified leads. On LinkedIn, three sponsored updates achieved 441,192 impressions, an engagement rate of 0.7% and 1719 clicks through to the landing page. Overall, we achieved 86 leads, with a £48 cost per download on LinkedIn and a £38 cost per download on Twitter. Gemalto was delighted with the campaign’s success in the region.

Brands2Life Scoops Up Three Nominations at PRWeek Awards
EMC: The Great Skills Exodus Campaign

We created and launched a report for technology giant EMC exploring the challenge of retaining tech talent. We held a roundtable with TechUK, E Spark and Skyscape Cloud Services and secured over 30 pieces of coverage, including stand out pieces in the London Evening Standard, The Scotsman and The New Statesman.

Online the event achieved 575,406 estimated Twitter impressions and 129 users talking about EMC and #SkillsExodus.

The report is also being used for customer engagement and activation.

Royal Ascot: Raising the Standard

To mark this year’s Royal Ascot, activity was centred around a key message: Raising the Standard. As part of this, we were tasked with showcasing the fine dining offering across the five days, which included Michelin-starred chef Raymond Blanc.

Profile pieces for Raymond were secured in national media, including a four-page feature in the i and a half page feature in The Daily Telegraph.

Crews from ITV London and London Evening Standard were hosted at the racecourse prior to the main event to capture the last minute preparation and interview senior members of the team.

Over 10 media were hosted at Royal Ascot, including senior journalists and producers from Sky News, Metro and ITV (Lorraine).

Further national coverage, including MailOnline and Metro.co.uk, as well as over 400 regionals were secured for Ascot by numbers.

Virgin Media: High Speed Selfie

To mark the start of Virgin Media’s £3bn ultrafast broadband rollout, which kicked off in Manchester earlier this month, we created a High Speed Selfie photo booth. To launch the High Speed Selfie photo booth to the media, we teamed up with Stockport born pop star and actress Sarah Harding for a photo shoot, making her the first person to trial the High Speed Selfie. Eye catching images of Sarah’s Selfie were released to the media, securing coverage in the Daily Star, Daily Mirror, Mail Online and a front page in the Manchester Evening News, amongst others. Following this, the booth, which gave visitors the opportunity to be photographed whilst feeling the force of a 270mph wind machine, was transported to Manchester’s iconic Piccadilly Gardens. Open to the public for two days, the booth saw 300 visitors, creating 300 High Speed Selfies, giving Manchester a taste of Virgin Media’s high speed broadband.

The High Speed Selfie booth was built and manned by #Hashtag, photographic experience creators.

This campaign has been nominated at the CorpComms Awards, the CIM marketing awards, the Drum Marketing Awards and the CIPR Marketing Awards.

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King: Supersizing

To celebrate the launch of Farm Heroes Super Saga, the second instalment in the Farm Heroes Saga franchise, we transformed an area of King’s creative studio into a farmyard for a media event. Complete with bunnies, pigmy goats and colourful catering with flavours inspired by characters of the game, media were offered an exclusive first-look of the new release. Media were also given the opportunity to meet the producers and developers, as well as build their very own level.

Over 15 journalists attended from the UK, Germany and Spain, including ASOS and The Sixth Axis. Coverage was secured across key gaming, lifestyle and national media. Standout pieces included Digital Spy, Recombu and VGU.

Nikon: Showcasing Nikon’s Expertise in Video

For the last two years we’ve worked with Nikon to launch and build awareness of the Nikon European Film Festival, a short film competition for filmmakers across Europe to showcase their skills and compete for life-changing prizes.

Building on the success of last year’s festival, five winners were chosen from over 550 short film entries around this year’s theme ‘Everyday Moments’. Prizes included Nikon DSLR cameras and an all-expenses-paid networking trip to the 2016 Cannes Film Festival.

Partnering with Raindance Independent Film Festival to help launch the festival brand and engage the filmmaker audience, this year’s jury was also chaired by Oscar-winning director Asif Kapadia (director of AMY), as well as other experts in the film/photography industry.

During the campaign, Brands2Life managed the relationship with Raindance and the head judge, PR content creation and coordination of Nikon markets across Europe; making sure the festival gained as much exposure within traditional media across the region as possible.

This year’s festival generated 150+ pieces of coverage across 19 European countries in photography, film and consumer technology media.

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